Hi! I'm Ariel!

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As long as I can remember, I have always been a girl heavily invested in fashion and trends!  Having worked retail jobs starting at 14 years old, learning how to not only dress myself, but how to dress customers, and many of them, it has always been a strong passion for me. I became a graduate of LIM College in NYC, with a degree in Fashion Merchandising and was propelled into the garment center. 

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Since 2007, I have worked for companies in every aspect of the fashion industry, from The Jones Group to Chanel. 

After almost 2 decades of working in wholesale and merchandising, my career took a completely different route when the world shut down in early 2020, and suddenly dressing for the every day became much less a reality. Wardrobe purchases become much more thoughtful, and wardrobe purging was high on the priority list. 

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It was then I realized, my "nonchalant" advice to family and friends on how to dress, what to buy, and what to toss, was impactful and helpful, and could become useful tools for many people. 

I began styling & sourcing items for friends, casually, whether it be a new pair of skinny jeans or styling them for a 5 day work trip. 

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Now, a wife and a mom of a very busy 1 year old, I can appreciate a wardrobe that is functional, chic and can handle the many roles of mom life. This part of building a wardrobe is generally the toughest motto - pieces that you can wear for every day lifestyles! 

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As a fashion stylist & wardrobe consultant, I offer a very curated process. There is no "one size fits all" thought process, quite the opposite in fact. 

There is no greater reward than seeing my clients feeling confident in their own style.